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Alan O'Farrell's avatar

Great post! To what extent do you think the bluesky-twitter split is a further example of the disintegration of the cultural "mainstream"? And if that thesis is correct, what are the implications for politicians trying to communicate with the electorate? Go hyper local? Tailor your message to one particular site/group and try to win with niche appeal? Tailor it to loads of different groups and risk being seen as inauthentic? Gavin Newsome's fate will be interesting in terms of the last approach!

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Thomas Prosser's avatar

Thanks Alan, that's very kind of you! Yes, the Bluesky-Twitter split is a further example of the disintegration of the cultural mainstream and, in my opinion, has had negative effects on left and right. I suppose that solutions will differ. But in Britain, I'm pretty worried that we have such a fragmented electorate and First-Past-The-Post. In these circumstances, parties can win landslides with relatively small proportions of the vote!

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Henry Jeffreys's avatar

I have an old twitter acquaintance who was very iconoclastic on Twitter, always happy to defy progressive shibboleths despite being liberal herself who is very different in Bluesky. Keeps quiet about things she never would have in the old place

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Thomas Prosser's avatar

I notice this tendency in myself and am trying to fight it. If a post is good enough for one of the sites, it's almost always good enough for the other site!

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